Moving BG Forward

The Village is embarking on a journey to envision the future of Buffalo Grove with three major initiatives - the strategic plan, comprehensive plan and community branding. Join us as we uncover who we are, where we're going and how we'll arrive.
![]() STRATEGIC PLAN
2024 - 2028
About The strategic plan is an aspirational document that outlines an overall vision for the community, focusing on all areas of community governance. The Strategic Plan will guide the Village Board and staff in prioritizing policies, actions and initiatives over the next five years with long-term goals in mind.
Process Following in-depth discussions with the Village Board, staff and citizens, critical issues and opportunities facing the community will be identified, and an action agenda for 2023 will be created. The Strategic Plan document will then be created to define the vision, mission, goals of the 5-year plan for the Village.
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![]() COMPREHENSIVE PLAN
15-20 YEARS
About
Process
An existing conditions findings report will be developed in order to identify the community's greatest needs and areas of opportunity. Input will be gathered to create a "community vision" as an aspirational goal for the type of community Buffalo Grove wants to be. Finally, a comprehensive plan document outlining the needs and goals of the community will be developed.
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![]() COMMUNITY BRANDING
About
Process North Star’s process is driven by community research. Representatives visited Buffalo Grove to learn more about the community while hosting interviews and focus groups with residents, community leaders and other stakeholders to get a sense of how people perceive BG and to find the community's defining strengths. Combined with an online public surveys, this detailed research informs the strategy and defines a brand positioning statement (our Village's "DNA"/identity, purpose and distinguishing features). Brand guidelines will be produced around creative assets, including the Village's "DNA," a logo set, colors, fonts and a style guide. In addition, several customized deliverables along with an action plan will be created to guide ongoing implementation of the brand.
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These three separate, but complementary initiatives follow similar timelines, which are broken down into three key phases, each with different opportunities for community engagement and each with specific deliverables.
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